Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...
The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.
The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...
NWSL franchise announced Friday that it will officially change its name following a highly-ridiculed launch last fall. The ...
NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...
The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...
The unveiling of the BOS Nation club identity faced “immediate national blowback" BOS Nation FC . Boston’s NWSL franchise will “officially change its name” from BOS Nation ...
Jessica Berman said Friday, ahead of the NWSL's season opener, that the league offices are working "very closely" with Boston ...
After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...
The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.
A couple of readying bounces, some instruction from Gotham FC head coach Juan Carlos Amorós followed by an encouraging ...
There's going to be some temptation, especially given the quality of the game itself, to treat Wednesday's battle between the ...