Stories Introducing Yamaha Motor’s story created through its history and corporate activities. Gallery The content collection designed to communicate the appeal of products and corporate activities

Top Message A message from our President and CEO, Katsuaki Watanabe Corporate Philosophy Creating kando with products and services that exceed your expectations

The Americas Country/Region Company Site Language; USA: Yamaha Motor Corporation, U.S.A. (YMUS) LOB - Motorcycles, Marine Products, Power Products, ATVs, Snowmobiles, Others English: USA: Yamaha Golf-Car Company (YGC) LOB - Golf Cars, Others English: USA: Yamaha Motor Manufacturing Corporation of America (YMMC) LOB - Others English

We promote new businesses that utilize mobility in order to improve people's quality of life and contribute to solving social issues. Mobility Service Business

To achieve a sustainable society, we commit to various international agreements and strive to become a company that earns society's trust. Katsuaki Watanabe Chairman and Director, and President, Representative Director, Yamaha Motor Co., Ltd.. Go to Sustainability site

Corporate announcement from Yamaha Motor. Global News Center. Corporate announcement from Yamaha Motor. All information posted here is current as of the date of publication, but please note that information may also be subject to change following publication.

Yamaha Motor Group operations around the world. Japan; The Americas; Europe; Asia & Oceania; Africa; Based on our corporate mission of "Offering new excitement and a more fulfilling life for people all over the world", Yamaha has actively sought to develop its overseas markets since the 1960s.

Yamaha Motor's core areas of expertise include powertrain technology originating from motorcycle development, and the chassis/hull technology that complements the performance of our vehicles and boats. Further to this, Yamaha Motor expanded into developing electronic control technology and component ...

02 Optimized performance. Yamaha knows Yamaha best. “Unique parts designed by our development engineers” While the parts may look the same at first glance, they are in fact finely tuned to maximize the potential of each model, and have excellent overall balance characteristics according to their riding environment and conditions.

Introducing Yamaha Motor’s history through the timeline, stories, and chronological table.