Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 19 February 2025 (Wednesday)

2024年11月29日 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.

2024年10月15日 · Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy. Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.

2024年5月6日 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.

2024年11月4日 · Ads based in the past are having their moment in the spotlight, not just in India but globally. Swiggy Instamart, McDonald’s UK, and Britannia Good Day have dialed up nostalgia in their latest campaigns, each tapping into retro vibes to …

2024年10月7日 · Articles written by Aakanksha Gupta. Love them or hate them, but influencers can't ... A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

2024年9月30日 · With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.

2024年12月12日 · As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India, Kotak Mahindra Bank, Nestlé India, Disney+ Hotstar, BARC, Aditya Birla Group, Perfetti Van Melle, Kantar, Google India, InMobi, and more, locked themselves in a room to address the need of the hour.

2024年12月2日 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.