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    How the Willie Horton Ad Played on Racism and Fear

    • The attack ad demonized prison furloughs. But did it motivate voters in the 1988 presidential campaign between George Bush and Michael Dukakis?
      A striking portrait hung on the wall of the campaign he… 展开

    William Horton received a life sentence for first-degree murder at a time when prison furloughs were common

    In 1974, Horton was involved in the robbery and brutal stabbing murder of a 17-year-old gas station attendant, Joseph Fournier, in Lawrence, Massachusetts. Though Horton denies m… 展开

    History
    Horton’s 1987 furlough went awry when he escaped, then committed more crimes

    The vast majority of inmates did not violate the terms of their furlough and returned to prison to serve more time. But when Horton was given a furlough in June 1986, he didn’t go back.… 展开

    History
    Horton’s prison furloughs became political bugaboos in the 1988 presidential election

    1988 Willie Horton Poster.
    Al Gore, who vied for a spot on the Democratic ticket in 1988, had the same question. In a televised debate, he asked Michael Dukakis… 展开

    History
    Horton gained notoriety in a pointed political ad that played on racist fears

    Soon, “Willie” Horton—renamed by Atwater—was frequently referenced by the Republican candidate on the campaign trail. Then, in September 1988, his photo was used in a bri… 展开

    History