To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time.

Our first mission statement was a simple embodiment of our founding ethos: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”

Since 1971, Starbucks has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

2025年1月9日 · At Starbucks, our mission means honoring the care at every stop in the amazing journey of the coffee bean, from the farms to your cup. It means recognizing the Green Apron partners (employees) at our core – the community and craft they bring to more than 40,000 stores in 88 markets around the world.

From our inception, Starbucks has been about great coffee and creating a welcoming place for people to connect Our Mission To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time.

Our Starbucks mission says it all: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time. Mission & Values

To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Starbucks.

2024年4月26日 · We gathered this week as Starbucks partners all around the world to celebrate our inaugural Promises Day — a new tradition to celebrate the heart and soul of Starbucks, to elevate the brand and to recognize our people and all those Starbucks influences and uplifts.

Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).

2020年1月31日 · Starbucks #whatsyourname campaign celebrates this signature act and the significance it can have for some transgender and gender diverse people as they use their new name in public. The advert, created in partnership with creative agency Iris, was inspired by real life experiences of people who were transitioning.