Here we introduce a fresh new design system that maintains the core elements of our brand while keeping our customers’ experience central to creative expression. To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Starbucks.

Our creative expression spans the full spectrum of functional to expressive, in both voice and design. Where each piece lands on this scale depends on where we’re meeting our customer along their journey.

Starbucks Siren Starbucks Creative Expression. Contents. Logo. The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while ...

© 2020 Starbucks Coffee Company. All rights reserved. Illustration—layered and storied with evidence from the artist’s hand—have brought our coffees to life for decades.

© 2020 Starbucks Coffee Company. All rights reserved. Explore real-life examples of how our brand expression has come to life across seasonal campaigns and product launches.

Starbucks Siren Starbucks Creative Expression. Contents. Color. Our green is iconic. Visible for blocks. It’s our most identifiable asset, from the color of our aprons to our logo. We’re leaning into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to our heritage and propels us into a ...

Iced teas, Starbucks Refreshers® iced beverages and other non-coffee cold drinks can be shown in a tall, narrower glass. Shadows. Use graphic shadows to add interest to compositions. Styling. Shots should convey a handcrafted quality with a refined / clean / graphic composition.

Starbucks Wordmark This brand expression guide should be used in conjunction with other more specific guides around each element of our brand. © 2020 Starbucks Coffee Company.

We’re confidently turning down the volume of competing messages to elevate experience, removing obstacles in the way of people finding exactly what they seek at Starbucks. By using both functional and expressive voices, we’ll create …