Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it."

2023年9月6日 · In 1988, Nike introduced the “Just Do It” campaign. The phrase has now become the official slogan of the company and a part of its brand.

2023年4月12日 · This powerful slogan, introduced in 1988, bolsters the Nike brand’s message of empowerment and determination. Why is the Nike logo on the right side of clothing? The Swoosh is often placed on the right side to align with the movement of the heart across the chest as it beats—it’s a location intentional for visibility and brand consistency.

Nike Slogan – Nike Tagline – Logo – Founders – List of All Slogans. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

2024年9月16日 · Now, the Nike slogan, “Just do it”, may sound like any other motivational quote, but history reveals something even darker. Let us delve into the origins to understand the deep meaning of the slogan that transformed the marketing campaign of the athleisure brand.

By the late 1980s, Nike introduced its motto “Just Do It.” Legend has it that the slogan was inspired by the phrase “let’s do it,” which were the last words uttered by death row killer Gary Gilmore before his execution. Nike’s current logo, the lone swoosh, was adopted in 1995.

2022年11月9日 · "Just Do It" helped launch Nike into a global phenomenon, but the twisted tale that inspired the slogan all started with murder.

2018年9月18日 · The slogan ‘Just Do It’ appeared in a Nike advertising campaign in the 80’s and quickly became a kind of chorus that always accompanies the communications of the brand and is quickly recognized by consumers. As they point out in Business Insider, it is the slogan that has earned Nike to make billions of dollars.

2025年1月18日 · The brand is known for its recognizable logo in a comma shape as well as its slogan “Just Do It.” On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way.

2024年9月24日 · What does the Nike logo mean? The Nike logo, known as the Swoosh, carries a rich symbolism tied to its simple yet dynamic design. It represents movement, speed, and the spirit of victory, drawing inspiration from the Greek goddess Nike, who personified victory.