Discover the full portfolio of Bacardi Brands over 200 global brands and labels across 170 global markets

Discover the outstanding breadth and depth of our family of brands and labels. Explore the nutritional information for all of our brands within the full Bacardi family of spirits. Immerse yourself in the culture of craftmanship and mixology at the homes of our brands.

Bacardi Limited (/ b ə ˈ k ɑːr d i / bə-KAR-dee, Spanish: [bakaɾˈði], Catalan: [bəkəɾˈði]) is the largest privately held, family-owned spirits company in the world. [1] Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. [2]

Today, we have a world-class portfolio of more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, and MARTINI® vermouth and sparkling wines.

2021年5月6日 · Brand management at Bacardi involves keeping close tabs on consumer sentiment. Here's how marketing strategies for the firm's 200 brands have been fine-tuned.

2024年2月22日 · Bacardi’s brand positioning is defined by several key factors. Firstly, Bacardi is known for being a single-brand company, focusing its efforts on promoting and marketing a single brand in the liquor industry. This focused approach allows Bacardi to maintain a strong brand identity and consistently deliver quality products.

2024年10月8日 · Bacardi’s marketing strategies are built on a combination of heritage-driven branding, premiumization, innovative digital campaigns, and sustainability efforts, which all contribute to strengthening its global presence and consumer appeal. As a family-owned company with a rich history, Bacardi emphasizes its legacy and values while ...

In the competitive world of spirits and alcohol, Bacardi has managed to capture the hearts and minds of consumers with its captivating brand personality. This article aims to delve into the concept of brand personality, understand its importance in marketing, and explore how Bacardi's brand personality has influenced consumer behavior over the ...

2024年4月8日 · Bacardi is a famous rum brand that started in 1862 in Santiago de Cuba, Cuba. It was founded by Don Facundo Bacardí Massó, who devised a new way to make rum taste better. How It Started: Don Facundo made a smoother rum by filtering it and aging it in white oak barrels.

Originally founded by Don Facundo Bacardi Masso in Santiago de Cuba on February 4th, 1862, Bacardi is headquartered today in Hamilton, Bermuda. The Bacardi company also owns several other brands including Grey Goose vodka, Dewar’s scotch, Bombay Sapphire gin, Eristoff vodka, Martini & Rossi vermouth, Cazadores tequila, and the U.S. version of ...