2024年2月17日 · Jordan’s Jumpman logo is one of the most recognized marks in the athletic footwear industry. But what is the full story behind the logo? Sure, many sneakerheads know that it first was used on the tongue of the Air Jordan 3, but where did the inspiration come from for Peter Moore when Tinker Hatfield was designing the iconic sneaker?

The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear and footwear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan .

Air Jordans have become a status symbol in sneaker culture and are worn all around the world today. The impact of Air Jordans has expanded from basketball and sports into fashion, pop culture, and hip-hop. Air Jordans are a major staple in casual wear and streetwear culture.

3 天之前 · In the world of sneakers, few symbols are as instantly recognizable as the Air Jordan Jumpman logo. A silhouette that captures the essence of Michael Jordan’s gravity-defying grace, this...

2024年8月2日 · The Air Jordan Logo is not a ghost, a shadow, or a real person. It is a stylized negative of a photograph of a great basketball player, taken at the moment of a jump shot. This basketball player became the symbol of the Air Jordan brand because he embodies Michael Jordan’s virtuosity, powerful attack, high skill, and determination.

Air Jordan, with the iconic Jumpman logo, is a globally recognized brand known for sports footwear and apparel, especially in basketball. Established in 1985 under Nike, it's closely tied to NBA legend Michael Jordan.

2023年12月18日 · For Michael Jordan, the Jumpman logo has become a global ambassador of his legacy. It extends beyond his athletic prowess, enveloping a brand representing quality, performance, and a relentless pursuit of greatness. A similar moniker can be seen on the Air Jordan 11 and Air Jordan 12.

The sillhouette of Michael Jordan in the logo originates from a picture taken of him for a news article.

See what's happening with the Jordan Brand. Check out the latest innovations, top styles and featured stories.

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