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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …
Inside the marketing industry trends to follow in 2025
6 天之前 · 10 marketing predictions for 2025 as new era of productivity dawns By Peter Adams, Chris Kelly, Jessica Deyo and Sara Karlovitch • Jan. 7, 2025 With global ad spending set to …
What marketers can expect as CTV and retail media converge in …
6 天之前 · Better data, better partnerships. The last few years have seen an increase in partnerships between retailers and media companies — NBCUniversal with Instacart and …
Starbucks bets on marketing to broader audience to support …
2025年1月29日 · Dive Brief: Starbucks saw U.S. comparable store sales drop 4% year over year in Q1 fiscal year 2025, per its latest earnings report.Marketing investment is one lever the …
10 marketing predictions for 2025 as new era of productivity dawns
2025年1月7日 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …
7 top campaigns from 2024 and the tactics that drove success
2024年12月3日 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Social Media Marketing News | Marketing Dive
2025年1月30日 · Chipotle connects SMS, social to celebrate Super Bowl ‘extras’ The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after …
Marketing Analytics News | Marketing Dive
6 天之前 · Top analysis and news in the marketing industry. Holiday e-commerce hits a record as shoppers choose phones over stores Consumers sought out deals, but inflation didn’t really …
Spending on experiential marketing tops pre-pandemic levels
2024年10月17日 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B …
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Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing …