2024年12月3日 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, …

2025年1月28日 · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to “restore confidence” by investing in brand to calls …

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

2024年12月9日 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.

Source: Shutterstock. People are feeling more positive about advertising’s social contribution, particularly younger generations and ethnic minority groups, with new research indicating …

2023年12月4日 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing …

DOWNLOAD DELEGATE PACK Get your hands on the Delegate Pack and uncover why attending Festival will arm you with the knowledge and expertise to elevate your marketing …

2024年8月9日 · Source: Comparethemarket / YouTube. Do you know a meerkat named Aleksandr? My guess is that you do. Compare the Market aired their first meerkat ad in 2009, …

2023年9月12日 · From a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.