After a viral response to her “woke” PhD, Dr. Ally Louks has become a beloved fixture of curiosity on an app known for ...

Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to ...

Aika, Japanese strawberries, has gone viral, triggering discussions on pop art, luxury goods and the value of good food.

The USRA post explains that the "formation of ripples by wind passing over a water surface is a classic example of an emergent phenomenon ... ripples captured in the viral clip.

Viral sensation Monalisa from the Mahakumbh Mela is going to be a case study for people who study social media trends. She ...

A simple question about spring plans generates 174 million views as social media users share anticipation, creating a viral ...

Bill Murray is coming to the defense of his long-time friend and fellow SNL alum John Belushi. During a recent appearance on ...

The "sun candle," also known as a subsun, is a rare optical illusion caused by sunlight reflecting off tiny ice crystals in the air.

A new crypto meme phenomenon is taking shape, fueled by a panda-themed token called Panshibi (SHIBI). With a presale at ...

In a viral clip, one Walmart customer shared his shock after seeing a Carrots T-shirt selling for $13. What's wrong with the price tag?

sparking the viral debate: Is it gold and white or black and blue? On the 10th anniversary of the post, Today honored the online phenomenon by bringing co-anchor Jenna Bush Hager out in the dress.

“Going viral” appears to be a 21st century phenomenon. But is it? History documents that the gospel went viral following the death, burial and resurrection of Jesus. There was no media campaig ...