Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Any time a college football program, or its staff, makes drastic changes to their way of operating, and those changes lead to ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...