Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

Starbucks announced this week that their employees will implement a more specific dress code in order to make their signature ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks' shares have been volatile over the last five years,. The price increased 5.7% over this span that ended on April ...

The coffee chain announced on Monday, April 14, that it will be updating its dress code in North American locations to ...

Starbucks is set to update its barista dress code with the new uniform rules designed to better show off the brand's "iconic ...

Starbucks employees and customers have slammed its new CEO CEO Brian Niccol and the coffee chain for the company's new dress code. Starbucks confirmed the new rules in a news release on April 14 ...

Starbucks is implementing a new dress code for workers across its North American stores next month, as the coffee giant aims to refresh its store image and boost business under CEO Brian Niccol.

Although Starbucks posted record numbers in the first few months of Narasimhan’s tenure, the CEO’s early strategy failed to gain meaningful traction with customers or win over investors.