Sony's new take on an old idea could lead to TVs with better, brighter color. Here's why it could be cool. Sony says it's developing a new backlight tech for LCD TVs, using RBG LEDs. "But wait, aren't all backlights RGB LEDs?

Today Sony is announcing the development of a new type of TV display that uses individual RGB LEDs for its backlighting. While Sony currently sells high-end Mini LED TVs alongside OLED models, this new system could combine many of the best qualities of both, and I recently got to see it in action at the company’s Tokyo headquarters.

Sony has announced its next-gen RGB mini-LED TV backlight tech, and from our eyes-on experience it looks like a winner.

Sony has unveiled a groundbreaking display system, dubbed "New RGB LED," promising superior color reproduction than traditional LED and OLED screens. The tech enables individual control of the three primary colors in LEDs - red, green, and blue.

LED or OLED? Both are popular and widely used in the television industry. Big brands like LG, Sony, and more produce smart TVs with these technologies. Explore the details of both technologies and TV models here.

Sony has developed a New RGB LED display with superior color accuracy and image detail. TVs with this tech may arrive as soon as later this year.

The innovative new tech should help LED TVs give more premium-priced emissive screens like OLEDs, which create light imaging at the pixel level, a serious run for their money. As of today, Sony has officially put its hat in the RGB TV ring.

Sony has just announced that it's working on a next-gen RGB Mini LED TV, but we've already seen the prototype in Tokyo

Sony announced its developing RGB Mini-LED displays, and I got to see up-close how it could be the next big thing for the TV market.