Much has happened since our last forecast in November. A throng of new trade tariffs – with the prospect of more to come – introduced by the second Trump administration has constrained a trading ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Why is this work relevant for Creative Effectiveness? Hertog Jan used a small media investment (5% SOV) to achieve market-leading impact. Instead of outspending competitors like Heineken (who ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Startups chasing growth often neglect the importance of brand building, essential to longer-term success. Co-founder and CEO at Tracksuit, has tips on how best to overcome this blind spot.

Unilever, the FMCG giant, led a project to discover how a consumer’s understanding of premiumization has shifted over time, uncovering important lessons for brands that are working to develop ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Contrary to assumptions that Google benefits from brands still relying on last-click attribution, new research suggests both Performance Max and Paid Search are undervalued by measurement tools.