The Drum’s editor-in-chief explains that such a deal would blur the lines between commerce, content and community.

Forget hype drops. The US Navy is about to make you earn your kicks – and we mean really earn them.

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

The pace of ChatGPT’s development feels unstoppable but strategy and creative experts think its reputational damage could ...

Avoid third-party platforms that offer selective data, says Laurence Carton of Tug Agency. Proprietary tools can give you an ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

A campaign developed by Wieden+Kennedy will run across print, TV and social media. The TV spot has been voiced by Ford spokesman Bryan Cranston, who describes this as an “unprecedented moment in ...

The silly-but-fun ‘Man, That Feels Good’ ad campaign comes from ad agency Zulu Alpha Kilo.

Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched ...

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

Liberation Day or inflation day? Trump’s new tariffs land like a sledgehammer on global trade. Here’s what marketers need to ...