Commerce marketers. For you, summer might be a slower season. Or it could be a busy stretch with a narrow window to drive ...

Discover how AI enhances content marketing by streamlining workflows, personalizing experiences, and boosting campaign performance.

The Journey of Video Advertising Marketers have been using video ads for a long period now. So, here is a brief overview of the evolution of video advertisement through the years. The first-ever video ...

How to create a deep link To create a deep link, you need to follow these general steps: Define the content or page within the app that you want to link to. Create a unique URL or URI that points to ...

20 Ecommerce Personalization Tactics That Work Ecommerce personalization tactics are essential for increasing engagement, conversion rates, and customer loyalty. Here are 20 effective tactics that ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

In today's fast-paced, ever-connected world, mobile devices have become an indispensable part of our daily lives. From shopping to socializing, entertainment to education, our smartphones and tablets ...

2. Six Out of Every 10 Mobile Users Prefer Finance Apps Over Websites As technology evolves and many aspects of app-based banking change, more people than ever rely on finance and banking apps in ...

Personal factors Impulse buying is influenced by a variety of personal attributes, including emotion, personality, and cultural influences. For instance, an extrovert customer may tend to make ...

What is a Vertical Video? A vertical video is a video format where the height is greater than the width, typically with an aspect ratio of 9:16. It is optimized for viewing on smartphones and is ...

Data Management and Analysis The effective use of data is critical in omnichannel strategies, but managing vast amounts of customer data from different channels can be daunting. Organizations must ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...