These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

According to the report, over 75% of performance marketers face diminishing returns, impacting more than 30% of their spend, ...

The action stems from an investigation launched in 2023 into X’s content moderation practices, particularly in relation to ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

In this article, Sharat Kumar, Director at Crazy Few Films, delves into the evolving landscape of brand marketing, examining ...

A key highlight was the introduction of the 'Spotify Ad Exchange (SAX),' a programmatic offering that enables advertisers to ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, ...