According to the report, over 75% of performance marketers face diminishing returns, impacting more than 30% of their spend, ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

The action stems from an investigation launched in 2023 into X’s content moderation practices, particularly in relation to ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

A key highlight was the introduction of the 'Spotify Ad Exchange (SAX),' a programmatic offering that enables advertisers to ...