The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Die Welt des Sports expandiert, und eine Reihe von Faktoren bringt das Spiel ins Wanken. Die zunehmende Globalisierung, die ...

El mundo del deporte se está expandiendo, y una serie de factores están sacudiendo el juego. El aumento de la globalización, la diversificación de las aficiones y los cambios en el consumo de medios d ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, ...