资讯
When did the rot set in at WPP's giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media ...
HMM… WHAT TO TALK ABOUT? AHA!... INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it, creatives are always on the hunt for it. Especially when staring at a blank ...
The wheels are well and truly coming off at WPP - CEO Mark Read is stepping down at the end of the year, likely sooner - with a new half year trading update showing the one-time market leader's ...
AA head of marketing Simone Scaysbrook says: “Our latest ad continues the light-hearted tone of our ‘It’s OK. I’m with The AA’ campaign, reminding people that even in the most unpredictable or ...
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with signatories from over 60 organisations including creative agencies Lucky Generals ...
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded. New research published by Greenpeace shows an almost ten-fold rise ...
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