New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again. Read the whole story FAST CASUAL Chocolate, Pistachio Viral Heaven: IHOP Goes ...

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With some of the best first-party data available, and point-of-purchase placement in such a range of customer journeys, are RMNs poised to replace Google as a pillar of ad strategy? Effective, but ...

LinkedIn is pushing its in-app video-sharing capabilities further by organizing video content by trends, allowing users to detect the top emerging content trends in real-time.

“X is moving to charging for ads based on vertical size,” Musk wrote on X. “So an ad that takes up the whole screen would cost more than an ad that takes up ¼ of the screen.” ...

Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for rapidly evolving client needs.

The move effectively moves Comscore closer to Nielsen as a standard for national TV audience measurement, but actually makes Comscore the new gold standard for local TV audience measurement.

On Wednesday, Threads launched its long-awaited test of ads with a small number of advertisers, including Wendy's and GroupM.

Omnicom’s OMD repeated as the top-ranked U.S. media agency by billings with $10.4 billion, up 8.4% from 2023, according to an analysis released by agency research firm COMvergence today.

Meta has announced several updates to its ad offerings, including centralizing the ad-creation process within Ads Manager, and providing new messaging ad options in WhatsApp.

Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology money was exchanged ...

Cannes is changing in a good way, says Richard Glasson, CEO of WPP's production operation Hogarth Worldwide. And so is his business, thanks to rapid developments in artificial intelligence. But ...