Heineken indicated its negotiations with European retailers have been “tougher than usual”, as it looks to remain firm on its ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

Almost half (47%) of consumers overall say they have abandoned purchases due to high delivery costs or limited choice. Around ...

In an unusual move for the drinks sector, Peroni has launched its own loyalty scheme, aimed at driving preference in the ...

From leaning into brand advocacy and community to strategic partnerships, sports sponsorship is helping brands from beauty to ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.