Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

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Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram. That's according to a survey conducted by Madison Logic and ...