The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains ...

Despite high costs, the company is full-steam ahead on AI and believes a version of the tech that surpasses human ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

The latest marketing technology news for marketing professionals ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

Top analysis and news in the marketing industry.

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...