Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, ...

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...