Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Scoot marked the launch of its first direct flight to Vienna with a musical twist, partnering with Singapore’s own T’ang ...

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

Meta's latest rollout of AI-powered ad tools signals a deeper shift in how advertising campaigns are planned, measured and ...

Warner Bros. Discovery (WBD) has announced plans to split its business into two publicly traded entities, Streaming & Studios ...

YouTube has reportedly quietly revised its moderation policies late last year, ahead of Donald Trump’s return to the White ...

Marriott Bonvoy has teamed up with the Mercedes-AMG PETRONAS Formula One (F1) Team to launch "The secret concierge", a new social-first content series starring British comedian Jack Whitehall.

WPP's CEO Mark Read will step down from his role and retire from the Board on 31 December 2025. After more than 30 years with ...

UNIQLO Singapore's latest foodie merch served up a tasty idea, but it also sparked a spicy debate. The global brand had ...

In a brand activation that merged football fandom with heartfelt storytelling, Carlsberg surprised a group of unsuspecting taxi drivers with the ultimate viewing experience for the UEFA Nations League ...

A new boutique recruitment consultancy specialising in PR and communications has opened shop in Singapore. The Shortlist, ...