This week, the Trump administration announced exemptions on smartphones, computers, and various consumer electronics from the ...

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on ...

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its ...

By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified ...

JWP Connatix has created an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN to enable companies to seamlessly host, manage and monetise video content.

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand?