Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into ...

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...