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Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making ...

Movers & Shakers: Wyndham, Omnicom, Ford, DoorDash and more This week’s agency news, people on the move and brand buzz. by Julia Walker October 03 2024 ...

How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking ...

Hall of shame: More multicultural brand blunders It's baffling how often even major companies continue to get their messages wrong. by Mike Fromowitz February 10 2017 ...

In Campaign’s 2025 Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional ...

Ahead of back-to-school season, Fruit by the Foot launched its first new national brand campaign in more than five years on Thursday. Titled Unwind Longer, the campaign consists of three ads — Kiss, ...

The most culturally relevant campaigns, according to Black creatives Marketers, take note of the importance of these themes for your next campaign — or better yet, sign on one of these creatives to ...

Things are getting serious between Bumble and Amelia Dimoldenberg. At least for the next several months. The famously flirtatious comedian and host of the popular Chicken Shop Date web series has ...

Leaders from Total by Verizon and creative agency partner Ogilvy didn’t know the song, but trusted the Latinos on their teams who knew its cultural significance.

The Cannes Lions International Festival of Creativity kicked off Monday by awarding the work in the Pharma and Health & Wellness categories. The Health & Wellness jury president Eric Weisberg, the ...