WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

Articles written by Sanya Bajaj ...

Access limited free articles a month after free, fast registration.

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

Archetype’s tech-driven evolution Archetype was founded in 2019 on the premise that every company is a technology company. But as the agency evolved, it had its “Aha” moment: while its clients were ...

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

Articles written by Prady Kumaar ...

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection ...