Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...

Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...

Bud X, last seen in 2019, is likely to make a comeback as AB InBev adapts to ad restrictions with ‘Yours To Take’ and ...

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Our weekly roundup of the latest appointments and account wins news from Tilt Brand Solutions, Medicaps University, Ampverse ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

The New York-headquartered media measurement and optimisation platform provider Integral Ad Science (IAS) has expanded its ...