Access limited free articles a month after free, fast registration.

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

Articles written by Sanya Bajaj ...

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

Archetype’s tech-driven evolution Archetype was founded in 2019 on the premise that every company is a technology company. But as the agency evolved, it had its “Aha” moment: while its clients were ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...

Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

Articles written by Prady Kumaar ...