EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase ...

Articles written by Thas Naseemuddeen ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested ...