Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

Are you looking for the best travel affiliate programs? Find out how the networks work, why people use them today, and see how to choose the best ones for you.

Are you looking for the best sweepstakes affiliate networks? Find out how the programs work, why people use them today, and see how to choose the best ones for you.

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Zoom is a video conferencing app, geared towards business usage. It was founded in 2011 by Eric Yuan, and launched in January 2013. While gathering considerable popularity and coming to run profitably ...

The online travel booking industry was one of the hardest hit by the coronavirus pandemic, with some apps reporting more than 70 percent less traffic and bookings than 2019. It took two years for most ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Uber was one of the first apps to kickstart the evolution in the taxi market in the mid-2010s, by offering an app that connected drivers with riders without the hassle of flagging down a cab or ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.