New study indicates Gen Z and millennial theatergoers have misalignment of cost and perceived value of Broadway shows The research was commissioned by No Guarantees Productions.

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H&H Bagels will launch a limited-time partnership with “Hamilton” beginning on July 25, in honor of the 10th anniversary of the Tony Award-winning musical. As part of the partnership, ...

Five tips to reach Gen Z and turn them into theatergoers How to reach young audiences without being cringe ...