Elizabeth Arden has launched a national multi-channel campaign titled “SmarterRetinol” to highlight Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum. The campaign shares how retinol degrades ...

The 2025 Macy’s Flower Show will star YSL Beauty at Macy’s New York City Herald Square flagship location. This event offers immersive Surrealist Gardens and floral displays from April 27 to May 18.

Fenty Beauty also launched a Hella Extra Mascara-Boosing Lash Primer to keep lashes nourished while extending mascara wear and helping decrease flaking and smudging. The Lash Primer offers more length ...

CIBS President Boris Schaefer opened the event with a message of solidarity, encouraging attendees to support one another during this time of change and transition as the beauty i ...

The Fragrance Foundation (TFF) held its annual luncheon at New York City’s Cipriani 42 on April 9th, revealing its Packaging of the Year winners, plus several others.

The ‘Trust the Bum’ Tour will bring sunscreen, unique experiences, and educational content to 10 cities across the U.S.

E.l.f. Cosmetics has renewed its “Empower.Legendary.Females.” partnership with NASCAR driver, Katherine Legge. Last year, E.l ...

The announcement coincides with the brand’s 10th anniversary, marking a major moment of cultural relevance and fragrance ...

The new Millan office will help Procos meet the needs of its local clients and develop strategic partnerships with Italian luxury companies.

Fenty Skin’s Butta Drop Whipped Oil Body Cream in Vanilla Dream is back for a limited time in a special jumbo size. The jumbo size is 2.5 times larger than the standard size. The jar and cap are ...

Essie has become the Official Nail Polish Partner of 2024 WNBA Champion New York Liberty, celebrating the intersection of personal style and professional women’s sports. As part of this collaboration, ...

Sustainable beauty packaging is no longer a trend—it’s a necessity and an opportunity. The beauty industry is poised to be at the forefront of this change, proving that sustainable packaging isn’t a ...