After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a ...

The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are ...