Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.

Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official documentation.

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.

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A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience. The concept of randomized generalized second-price (RGSP) auctions ...

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