Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle ...

Welcome to a dynamic community of strategists, designers, start-up founders, marketers, and global citizens. At NEXT, we are driven to stay one step ahead – consistently learning about the evolving ...

As part of the Reeperbahn Festival, NEXT is an annual conference that discusses important future topics of technology, innovations and their impact on human behaviour and social life. Be among the ...

In May 2022, Y Combinator warned its portfolio founders to “plan for the worst”. Cutting expenses and, if that wouldn’t suffice to reach profitability, raising capital was the name of the new game.

Amazon is many things to many people, just like a classical physical warehouse. But Amazon is more than that, due to its peculiar, dual strategy of both horizontal and vertical integration. This is ...

Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.

Our books draw some lines connecting the topics, talks and discussions we have at our events, in the digital shows, in the newsletters or in the NEXT Insights section. Our latest addition ‘Next Level ...

Networking was unbundling roughly at the same time, with the advent of tools like LinkedIn and Twitter. Ironically, this led to even more physical events, since people wanted to meet their digital ...

Apple is behind. Apple has missed the boat. The AI revolution is here. And Apple has been left behind. That’s been the drumbeat for the past 18 months or so. Well, no longer. Innovation is a funny ...

Our universe is bizarre. Why is most of the cosmos composed of mysterious dark matter? Why is the Higgs boson so strange? Why do atoms exist? The hottest-and-latest in physics suggests that the ...

Like everyone, Webb is very interested in how we’re going to interact with AI. “You can loosely divide it into two areas,” he said. “There’s programmatic AI, where we use it to make connected and ...