Do you have trouble explaining to people who aren’t marketers what marketing actually is? A lot of people think they know what marketing is. Marketing is advertising. Marketing is sponsorships.

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Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

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SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, ...

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift ...

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this ...

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the ...

We’ve updated our article on Google’s Privacy Sandbox with news that NextRoll and Audigent announced details of a successful test involving Google Privacy Sandbox ...

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Please note that your conversations will be recorded. Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the ...