Football is nothing without atmosphere. The chants and the tension that flows from the stands into the pitch — all of it creates the kind of matchday experience fans crave.

Manchester City Women has formed a new global partnership with wealth management firm Evelyn Partners. As the club’s Official ...

Chelsea FC has announced the long-term extension and expansion of its partnership with Fanatics, a digital sports platform and global leader in licensed sports merchandise.

3D Digital Venue launches Premium Sales Portal to revolutionise how fans buy, and venues sell, luxury seating. The new ...

Villarreal have long been LaLiga’s overachievers, carving out a legacy that defies their size. But while they’ve impressed on the pitch, they’ve struggled to break through globally, especially in a ...

In Focus / Sponsorship Activation: An Overview Sponsorship essentially is a collaborative arrangement between a property which could be an event, or place, or person and brand where the property ...

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