TikTok has announced a dedicated ad offering for automotive. Can it help automotive brands, and what should they bear in mind before investing?

Retail media is as hot a topic as ever. Alongside the clear opportunities, however, there remain hurdles to unlocking its full potential. Expert contributors to Econsultancy’s 2025 retail media trends ...

This edition covers tariffs, the latest in GenAI retail integrations, and TikTok Shop’s geographic and sectoral expansion.

“The announcements and developments in [the generative AI] space keep on coming,” consultant Neil Perkin commented in the latest edition of Econsultancy’s quarterly trends series Digital Shift. The Q1 ...

Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.