NEOM’s Komal Bajaj shares how brands can secure their relevance in the Saudi market by positioning themselves as contributors ...

Meta is now the first Official Fan Technology Partner to UFC in a multiyear partnership that includes integration across Meta ...

WPP acquires InfoSum in a major investment in its AI-driven data offer and names Lauren Wetzel as Chief Solutions Officer at ...

At a time when authenticity equals influence and influence equals dirham value, creators aren’t just promoting brands – ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

The Faces to Watch issue also includes the gaming, social media and influencer guide, featuring opinions and perspectives ...

The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

MassiveMusic’s Laura Woźniak sheds light on how a soundscape is a ‘powerful tool’ that brands in Saudi should lean into in ...

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

DXTA Technology’s Roy Matta discusses the need to transform digital advertising with social AI and in-game brand engagement.