News

China Auto Industry: A Reuters analysis found that several Chinese automakers and dealers, including major brands like BYD, Toyota, and Volkswagen, used pre-purchase insurance schemes to inflate ...
A new battleground has emerged in the American partisan culture wars: artificial intelligence. Republicans are accusing AI companies of political bias in their chatbots, alleging they are trained ...
Discover how Indian marketers can reclaim their strategic influence in the face of rapidly evolving AI technologies. Learn insights on AI integration, redefining marketing roles, and building ...
L Catterton, a global investment firm, has appointed Vikram Kumaraswamy as a partner. He will also be the co-head of India. Kumaraswamy joins from Unilever PLC Group. He will work with Sanjiv ...
Asian Paints divested its entire 4.42% stake in Akzo Nobel India, the maker of Dulux paints, for ₹734 crore through an open market transaction. This sale occurred as Sajjan Jindal's JSW Paints ...
AI In Marketing: The old playbook is toast. As Indians increasingly lean on AI-related news and it becomes more embedded in brand communication, marketing chiefs tell Sakshi Dhingra how their ...
Cmos: Exploring the transformation of Indian Chief Marketing Officers into potential CEOs by integrating data, creativity, and strategic insights to drive business growth.
ShareChat & Moj in association with ETBrandEquity, return with the second edition of ‘Short Form Big Impact Leadership Summit 2025' to decode how cultural insights and storytelling in regional ...
The Martech Glossary: In 1994, online advertising began with the first banner ad and the invention of cookies. Ad networks and search ads emerged in the following years, followed by Google's ...
Taiwanese and Vietnamese companies are eager to invest in India's non-leather footwear sector, seeking government support to facilitate smooth imports for manufacturing. India's footwear exports ...
Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs and uncertain returns. This innovative system uses predictive ...
Consumers are navigating an always-on world where discovery and decision-making take place simultaneously. Attention is scattered across media platforms. At ET BWS 2025, Google India’s Neha ...