Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Hello, and welcome back to Agency Brief. This week, we have the exclusive on a new CEO for Trade School and 22Squared and a look at VaynerMedia's new relationship with JCPenney. Want to be included in ...

Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

What to know about moving from an agency to the brand side—and how it can boost your career.

Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.