Publicis Groupe acquiring Sapient 10 years ago shook up the advertising industry, and so did the rest of the deals in this ...

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...

Brands can pre-negotiate Super Bowl overtime deals to secure ad space if the game extends. This year, Fox invited offers on ...

Cetaphil touches on Lil Wayne’s sensitivity over feeling snubbed about the Super Bowl halftime show, with Easter eggs about ...

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on ...

DoorDash isn’t the only brand to tap into the “girl math” trend. In 2023, Pizza Hut partnered with TikToker Anna Sitar for ...

Cirkul is including a giveaway as part of its first Super Bowl ad. The popular water bottle brand known for its flavored ...

YouTube is the latest TikTok competitor to try to capitalize on the app’s looming U.S. ban, which could go into effect in ...

Among the notable campaigns for Feb. 6: more Super Bowl spots along with new ads for Carl’s Jr., the Kansas City Chiefs and ...