YouTube star MrBeast is looking to raise a couple hundred million dollars to expand his business in a funding round that would value his company at about $5 billion, according to people familiar with the matter.

YouTube’s most-watched creator, MrBeast, is pushing beyond digital content, aiming to turn his media empire into a billion-dollar business. Jimmy Donaldson, known as MrBeast, is in talks with investors to secure funding that values his ventures at $5 billion.

The online star, whose real name is Jimmy Donaldson, is raising money to fund a holding company that owns all or part of several businesses

These businesses include the chocolates brand Feastables, snack company Lunchly and his video production company.