I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a little bit worse for everyone. So prepare thyself for three new ad features which are being rolled out globally across the popular messaging app (thanks,

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian Acton, which the other founder of the messaging app, Jan Koum, used to keep taped to his desk on a sticky note.