Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It ...

Rick Barnes was worried about Zakai Zeigler at halftime against Kentucky. The Tennessee basketball coach wasn't worried about Zeigler and his right knee anymore after the game. "It was sound or ...